Talented business owners stay invisible because they don't use the words customers search for. You need the right keywords and SEO strategy to be found by strangers on Google.
I've met many business owners over the years who are absolutely brilliant, but they're like Shakespeare in a closet. Nobody ever finds them because the way they position themselves or the way they think about their business or the thing that they're offering is just not what people are looking for. If you want to be discovered by Google, you have to have keywords and traffic that's coming in from strangers.
