Melanie Gorman, a therapist-turned-SEO coach, explains why hiring a coach matters: they guide you through SEO's complexity, build your confidence, and teach you to manage any client or project. She treats coaching as partnership, not just instruction.
Chapters
So when you work with an SEO coach like me, one of the biggest benefits you get is someone that holds your hand. You don't have to do this alone. SEO is like a completely foreign language. Let's be real. I went to school to become a therapist. I never thought I was going to be the geek that I am today. But the truth of the matter is, is that I've learned that most people need a partner in their SEO project. And that's what I am to my clients. I will help you, support you, educate you, and do it in a way that makes you feel informed and and like, you know more about your business so that you have confidence to be able to go out there and find any client you wanna find and build any project you wanna have. That's what a partnership really does for you.