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In this segment, the speaker emphasizes that after deciding to start an SEO project, the first critical step is selecting a website platform. They list common platforms—Weebly, Wix, WordPress, Squarespace—highlighting that each offers different SEO capabilities, with some being more favorable than others. Drawing from professional experience, the speaker states a personal preference for WordPress, noting its long‑term reliability for themselves and their clients. The core message is that the platform choice determines which SEO fields are available and shapes the subsequent project workflow.

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