Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

Getting clients for a new therapist in your practice

5 Apr 2024 · 1 min

Watch on YouTube

0:49

In this brief video, Melanie Gorman advises owners of group therapy practices on how to generate client flow for a newly hired clinician using search engine optimization (SEO). She recommends creating a dedicated profile on the practice’s About page that includes a photo, a detailed bio, the clinician’s name, credentials, and a description of how they complement the existing practice. She also suggests adding a new service page that outlines any additional therapeutic services the clinician offers, with each page optimized for relevant keywords tied to the clinician’s name and the new services. Over time, these SEO‑focused pages are intended to increase website traffic and ultimately bring clients to the new therapist.

Chapters

So you run a group therapy practice and you just brought a new clinician underneath you. How do you get them some business and can SEO help you? So the answer to that is absolutely yes. What I would do for you is I would suggest on your about page that you build a profile with a photo and a bio of that new clinician and that you optimize it for that person's name and their credentials and all the things that make them super special in your practice. Why are they there? How are they supplementing the practice that you're running now? And you wanna also, if they're bringing something new to your practice, build a service page that talks about those services that you now offer, and those should also be optimized for the keywords that connect to the services that, that therapist offers. Both of those things over time will help to drive traffic to your website and ultimately get that therapist some clients.