Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

Google keywords and YouTube keywords are NOT the same.

7 Feb 2024 · 1 min

Watch on YouTube

0:42

In this brief explanatory video, the speaker clarifies that keyword research for Google (website SEO) differs fundamentally from keyword research for YouTube. For website SEO, tools such as SEMrush or Ahrefs are recommended, whereas YouTube keyword research relies on platforms like vidIQ or TubeBuddy, which track video‑specific search behavior. The speaker emphasizes that because user intent and search patterns vary between the two platforms, using the appropriate tool—or ensuring an SEO consultant uses the correct one—is essential to avoid misleading recommendations and to optimize content effectively.

Chapters

Are Google keywords different from keywords on YouTube? Absolutely they are. So if you're doing an SEO project for your website, you're going to do keyword research using a tool like SEMrush or Ahrefs. If you're doing keyword research for YouTube, you're going to use something called vidIQ or TubeBuddy. These 2 tools have specific keywords that are searched and monitored and watched for video production on YouTube because people search differently on YouTube than they do on Google. And so depending upon where doing your SEO, you want to be sure to have the right tool or make sure that your SEO consultant, someone like me, has the right tool so they're not giving you the wrong information.