Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

Is your business info a mismatch online?

29 May 2024 · 1 min

Watch on YouTube

0:51

In this brief instructional video, Melanie Gorman explains the concept of NAP—name, address, phone number, and email—and why it must be identical across all online listings such as Psychology Today, Better Business Bureau, Yellow Pages, and Google My Business. She illustrates how small variations, like different ways of writing a suite number, can confuse search engines and reduce local traffic. By standardizing NAP information everywhere, businesses improve local search visibility and increase website visits.

Chapters

Are you worried your business information is inaccurate across the internet? Here's what you need to know. That's called your NAP— N-A-P— name, address, phone number. They also include email in that. And what you want is for your name, address, phone number, and email to be consistent across every directory you're on. So whether it's Psychology Today, it's the Better Business Bureau, the Yellow Pages, or Google My Business itself, it's critical that all of this information be the same. And it's little things that make a big difference. So let's say you're in a suite and you list your office as Suite A. In one instance, you spell S-T-E-A. In another instance, you say #A, and in a third, you write out the word Suite A. These are all 3 different ways to discover you, and it's confusing to Google. So you want your NAP to be the same everywhere so that you get more local traffic and the number of people finding your website goes up.