Is your website running slowly?
29 Apr 2024 · 0 min

0:28
A slow website hurts SEO because frustrated visitors leave before search engines can rank it. You lose traffic and engagement signals, not from a direct penalty, but from people giving up.

A slow website hurts SEO because frustrated visitors leave before search engines can rank it. You lose traffic and engagement signals, not from a direct penalty, but from people giving up.
So your website's running really slowly. Does that have an impact on your SEO? You bet it does. Maybe not for the reasons you think though. It impacts your SEO because if people can't get to your website, people that start to go to your website but get frustrated click off. So it isn't necessarily that your website itself is not going to rank, it's that you will not get as much traffic because people are going to give up on it and they're not going to spend the time that they need to, to go investigate all of your pages.