Melanie Gorman breaks down a four-step content strategy: deliver information, guide decisions, define what you sell, and show how to buy. The real goal is becoming the go-to expert people search for when they need help with branding, voice, or video content.
Your content strategy has to be inclusive of information, decision-making, and then what do you sell, and then how do I buy. So it's those 4 steps. So the big question is, how do strangers look for you? And so when you're talking about brand building, if what you want to do to the world is you want to be the go-to person when someone is trying to unearth a brand, or they're trying to figure out what their voice is, or or they're attempting to do video and they're like, how do I position myself as an expert? Where do I need to be? What kind of marketing should I be doing? When they're asking questions like that, you wanna get ahead of that with your content so you anticipate the questions people are asking.
