Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

Navigating the dual landscapes of your audience with precision marketing? 🌐

15 May 2024 · 1 min

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In this marketing monologue, the speaker stresses the necessity of understanding how different audience segments search for services before committing any marketing spend. They outline two key groups: the "diamonds in the rough"—potential customers seeking help—and more experienced marketers who expect a comprehensive plan that includes social media, video, and other channels. The speaker admits a need for video content but expresses no desire to learn production themselves, preferring to outsource technical tasks while focusing on their core technical expertise. The overall message is to conduct pre‑investment audience research, tailor strategies to distinct segments, and leverage external resources for content creation.

Chapters

Your marketing has to come to both places. And as an SEO person, what I would tell you is that you have to be able to know before you invest in anything how the world looks for what you're offering. Question one is, how do those beautiful people that are like diamonds in the rough, how do they look for help? And then the second part is, okay, how do people like me who are on the path and want to have it all and know my comprehensive marketing plan has to include social media and video and all this other stuff, how do you reach people like me. So the truth is, I knew I needed video. I knew I had no desire to learn how to do any of this myself because I already do something technical.