Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

SEO keywords play a vital role in shaping your online visibility

11 Dec 2023 · 1 min

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In this concise presentation, the speaker explains why SEO keywords are essential for online visibility. By examining all the textual content across a website—landing pages, sales pages, product pages, and blogs—and stripping out filler words, one can distill a "soup" of core terms that represent the business name, product line, and target clients. When organized into a hierarchy, the most frequent keywords should align with the terms potential customers actually use in search. Proper alignment clarifies the business’s purpose and improves search relevance, whereas a scattered, unfocused keyword mix creates confusion about what the business offers.

Chapters

So why do SEO keywords matter? Here's the deal. When you look at your website and you look at all the words across every page, every landing page, every sales page, every product page, every blog, and you distill all of that down, let's say you have 10,000 words and you take out all the thes and the buts and the ands and all the little words that don't really mean anything, but they hold it all together. You're left with this soup and the soup is like your name and your product line and the name of your business and the clients you serve. And these things become a hierarchy of words. When it's done properly, the biggest volume of keywords match up with words people use to look for you. When it's done incorrectly, you got a little of this and a little of that and a little of the other thing, and it's not clear what your business is about.