Course creators on Thinkific or HighLevel shouldn't waste time on SEO. Your course lives on the platform's subdomain, so any ranking boost goes to them, not you. SEO fields in the backend help the host, not your brand.
Does it make sense to do SEO if you're a course creator on something like HighLevel or Thinkific? I'm going to tell you it doesn't. So here's the deal. When you put your course on a subdomain of another website, you're really only feeding their SEO. So Thinkific, the way that it works, and this could change, right? So awesome if it changes. But at the time of filming this video, the way Thinkific did it is that your course is the name of your course, thinkific.com. When you're doing that, what you're actually doing is putting all your content in the domain thinkific.com. So you might have the most amazing course, it's the coolest thing, it's unique, it's SEOable, all that good stuff. But all you're doing when you fill in all those fields in the backend is supporting Thinkific. You're not supporting yourself. That's true for any course creation platform that has a subdomain instead of an actual domain on your own.
