Melanie Gorman breaks down when SEO matters for course creators. If your course lives on Teachable or similar platforms, you get no SEO benefit since the platform owns the domain. Host it on your own domain and SEO becomes essential for organic traffic.
So if you create a course and you have your course listed on a platform like Teachable or something along those lines, should you do SEO? The answer there is it depends. So something like Teachable, you're using their SEO. The way that you get to this answer is you look at the URL or the link that is the name of your course. And if that link is teachable.com/the name of your course or the name of your course/teachable, you don't need to do SEO. You're on the Teachable platform and you're not going to benefit from investing in SEO because you're really just feeding Teachable. But if you have a course and it's on your own website, MelanieGorman.com in this instance, then absolutely you want to do SEO because you can support your own website through your SEO efforts as opposed to the Teachable example where you're just supporting them.
