Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

The beauty of SEO

9 Nov 2023 · 1 min

Watch on YouTube

0:37

In this monologue, the speaker frames SEO as a confidence‑building exercise. By conducting an SEO project you gain a clear picture of how potential clients search for the services you offer. That insight tells you which topics to cover, which presentations to give, whether to appear on podcasts, and where to focus your marketing spend. Armed with this data you can allocate time and money strategically to attract the right clients and set up future business opportunities.

Chapters

SEO is all about confidence. I know that sounds a little funny, but when you do an SEO project, you walk away knowing how the world looks for the services you offer. And when you know that, you understand what to talk about, what to do presentations on, where you should be speaking. Should you do podcasts? Yes or no? Yes, you should, by the way. You learn all of those things through an SEO project because the data that I give you teaches you how the world looks for what you're selling. And when you have that, you know exactly where you should spend your time and your money so that you attract the right business your practice, and you set yourself up for the right opportunities in the future.