Data shows you what people actually want. Search volume differences (500 searches versus 10 per month) reveal which topics matter. Traffic patterns and visitor behavior explain why people do or don't sign up for your list.
One of the most important things that you get is data. Data, you may not love data on your own, but data is going to tell you things like 500 people a month look this up versus 10. You don't want to waste your time writing articles on topics nobody's really interested in. Data also tells you how many people come to your website, what they do when they're on your website, why they did or didn't get on your list. Data is your friend, and you may not be confident with data, but when you work with someone like me who's a geek and loves data, you're going to get all the support you need. Need so you have the information to make good decisions.
