Melanie Gorman suggests therapists pick blog topics from what clients ask about during intake sessions. Write one issue per post instead of trying to cover everything. This keeps the process manageable and ensures your content answers real questions people actually want answered.
Okay, so it's overwhelming because you could write about absolutely anything on your blog. Here's a couple of ideas for how to get started. Pick topics that you hear clients talking about in their intake session with you. Those are moments when people are ready for therapy. They pick up the phone, they've called you, they've scheduled an appointment, and now they're telling you all the things going on in their life. That is the magic formula for what to write about. Don't try to put everything into a blog. Just do one topic at a time, and that way you're going to have an abundance of things to write about, and blogging becomes less overwhelming.
