Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

Thinking of doing SEO on your own?

21 Feb 2024 · 1 min

Watch on YouTube

0:43

In this short monologue, the speaker addresses individuals considering handling SEO independently and possibly purchasing a tool such as SEMrush. The core advice centers on correctly interpreting keyword data—specifically, understanding that high monthly search volume (e.g., 18‑20k searches) does not guarantee first‑page rankings if the SERP is dominated by authoritative sites like Wikipedia or dictionary entries. The speaker cautions that SEO tools have a steep learning curve and are not free, recommending supplemental resources such as YouTube tutorials. Finally, the speaker offers personal assistance for those who prefer expert help.

Chapters

So you want to do SEO all on your own. Should you buy an SEO tool like SEMrush and try it out? Maybe. Here's what I want to tell you: interpreting the use of the keyword and the value of the keyword, that's the thing that saves you the most time. So for example, let's say you find the perfect keyword and it's got 18,000-20,000 searches a month. That's awesome. However, if you look at the first page of search, if all you see are results from Wikipedia or the dictionary, you're never getting on the first page of search for that. Using tools like SEMrush requires understanding how to interpret what you're looking at. So absolutely you can give it a try. Just know that it's not free and the learning curve is a bit steep. There's videos on YouTube to look at it, or of course you're welcome to reach out to someone like me and let me help you.