Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

Thinking of doing SEO on your own?

27 Dec 2023 · 1 min

Watch on YouTube

0:43

In this short instructional video, the speaker advises anyone considering doing SEO on their own about the importance of correctly interpreting keyword data. They explain that a high search volume (e.g., 18‑20k searches per month) can be misleading if the first‑page results are dominated by authority sites like Wikipedia or dictionaries, making it unlikely for a newcomer to rank. The speaker discusses the pros and cons of using paid SEO tools such as SEMrush, noting the cost, steep learning curve, and the need to understand the metrics those tools provide. They suggest supplemental resources like YouTube tutorials and offer personal assistance for those who need help.

Chapters

So you want to do SEO all on your own. Should you buy an SEO tool like SEMrush and try it out? Maybe. Here's what I want to tell you: interpreting the use of the keyword and the value of the keyword, that's the thing that saves you the most time. So for example, let's say you find the perfect keyword and it's got 18,000-20,000 searches a month. That's awesome. However, if you look at the first page of search, if all you see are results from Wikipedia or the dictionary, you're never getting on the first page of search for that. Using tools like SEMrush requires understanding how to interpret what you're looking at. So absolutely you can give it a try. Just know that it's not free and the learning curve is a bit steep. There's videos on YouTube to look at it, or of course you're welcome to reach out to someone like me and let me help you.