Melanie Gorman explains why SEO matters: it's about using the same words your customers use to find you. Get the vocabulary right and the right people find you. Get it wrong and you attract the wrong fit.
So why should you care about SEO? I'm Melanie Gorman. I'm the owner and founder of Crownsville Media, and I run an SEO company. So why you should care about SEO is you want people to know exactly who you are. You want people who are the right clients to find you, and you don't want to waste time with the wrong people. SEO is all about language, and it's all about vocabulary. So the way your clients think about your service is the way your SEO should be done. If you are using the wrong language, You're going to find your own clients. It really is that simple. So you want to do SEO as a practice. It's not a one-time thing. It's a practice you do all the time. That's why you need to do SEO.
