Melanie GormanFounder, Crownsville Media · SEO and website expert for mental health businesses

What SEO tools can do to help your business grow

25 Mar 2024 · 1 min

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0:45

In this segment, the speaker emphasizes that merely writing articles without strategic insight is ineffective for SEO. She argues that content must be grounded in an understanding of the customer journey and actual search behavior. To achieve this, SEO tools are indispensable—they provide data on what terms potential customers use and how often they search, allowing marketers to prioritize topics that have real demand. The speaker positions herself as a practitioner who leverages these tools daily for clients, contrasting data‑driven decisions (e.g., knowing whether 150 or 1,050 people search a term each month) with guesswork, and warns against publishing content without this quantitative backing.

Chapters

Lots of people ask me if they should just start writing articles to improve their SEO. No, don't do that, right? You definitely need to write articles, but you want to know what you're writing about and why. So this ties into the customer journey, and it ties into how people search for you and your services. In this part of an SEO project, you absolutely must have SEO tools. That's where someone like me comes in, because all of these tools are in my back pocket because I use them for clients every single day. The reality is you can guess at how people look for your services, but you're not going to have the assurance of knowing how many people or how frequently they look if you're not using SEO tools. And it is the difference between knowing that 150 people a month look it up this way or 1,050 people look it up this way.