High-ticket coaches with steady referrals don't need SEO, but coaches struggling for leads face a choice: pay for ads now or invest in SEO for cheaper traffic later. SEO is insurance against future droughts.
As someone who sells high-ticket coaching, should you even be worried about SEO? Well, that depends. Where are your leads coming from? So if you're somebody who sells a high-ticket item and every person that you work with is a word-of-mouth referral, and there's someone that came to you because you worked with their cousin or their friend or their this or their that, and your inbox is overflowing with people wanting to work with you, maybe you don't need to do SEO. The value of SEO for you is going to be an insulation project so you never run out of clients. And if you want your business to grow, like you want to bring people to work underneath you and you need to feed them clients, you're going to be good with that. You're going to be fine. But if you're somebody who is not getting enough leads and you've got 2 options in front of you, SEO or advertising— advertising is the instant answer. It's not perfect and it costs money, right? And SEO is the long-term project. It also costs money, but over time you get away from advertising, which saves you money.
