Melanie Gorman says don't chase casual users. Find customers already committed to spending real money. She built a year-long program called Looking to Find Consistency to attract people willing to invest in themselves.
When you're doing your branding, you've got to make sure that you're not selling to people who are doing like side projects, but you're charging real money for what they're doing because this is your life and you've got to make it work. And so part of it is about finding the pockets of people that are committed. They are already taking the leap of faith. And there's things you could look at, like Looking to Find Consistency is a year program.
