Merete Hverven, CEO of Visma, explains how the company's cloud software automates accounting and payroll for small businesses, enterprises, and public agencies. Small businesses waste time on paperwork instead of growth. Visma's tools eliminate manual work and cash-flow surprises while connecting them with accountants.
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When people think of accounting, ERP, payroll, not everyone finds this a super exciting topic. But our impact on economies and societies is enormous. There are around 24 million small businesses in Europe. These entrepreneurs are a major source of innovation and job creation, and they just want to focus on running their businesses. They don't need administrative hassles or surprises in their cash flow. At Visma, we're on their side, cutting manual work, eliminating paper, automating bookkeeping, connecting them with their accountants in a smarter way. We provide the vital cloud tools they need to run their business. For these larger companies, we invest heavily in our cloud ERPs. Partner networks and in connecting software for different verticals so that this whole ecosystem scales with our customers' needs. The public sector is changing too. Societies expect quality services, so public entities need to be more productive and agile in their way of working. Our software helps the public sector manage their mission-critical work digitally so they can be more automated sending invoices, managing finances, paying salaries. This frees up time to deliver better services to the public. In our work, we have to be worthy of people's trust. We invest in new technologies, in top-notch security and data protection, in our sustainability ambitions. We are in constant dialogue with our customers to bring them value. We know that business and society are in continual change with opportunities for for more prosperity and a higher quality of life. With our software, we want to lead that change.
