The SalesLabX Experience

A dealer explains how Sales Lab's integrated marketing and CRM software improved their lead generation and conversion rates. The platform connects marketing and customer management in one system, helping automotive dealers close more sales.
No spreadsheets. No spreadsheets with Sales Lab. We're a web based company. We sell software to automotive dealers to help them manage their used vehicle reconditioning. When we signed up with Sales Lab, we finally had a company that could support all of our needs. We don't write code, we don't understand it. So to have somebody that could go in and customize things, you know, both on the marketing end and pardot and also on the CRM end in, in Salesforce and have everything talk, you know, talk to each other and make everything flow. We probably have to hire six to maybe seven people with six to seven different skill sets to do what Sales Lab does for us. The lead gen turned around and turned around quick. I mean, our conversion ratio went up. We were running right around 28% conversion on, on leads. This month's a little bit of an anomaly. I'm not sure why, but we're up to 43% conversion on leads. Right now. We're running right around 32% with sales lab and we have been consistently for a year. So to see that, that increase in business just from their model of making sure that we're staying consistent and staying in front of our customers, this is going to sound really cliche. If I can dream it, they can do it. And that's, that's really true. I know that's a Disney thing, but that's very true with Sales Lab. So, you know, I'll sit down and start hashing out some ideas and there are times when, you know, I'll have a very small idea, I throw it out there and the campaign that comes back is like, wow, I can't. I mean, in a million years, I never thought it was going to be this.
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