Mohammed Adris argues that trust is the single most important factor for recruiters. It's built through deep understanding of clients' problems and genuine care in solving them. Even failed placements are forgiven when clients feel the recruiter was diligent, communicative, and genuinely invested.
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The thing that your clients and your candidates want more than anything else is to be absolutely sure that you as a recruiter, as their recruiter, you understand their problem and care for its solution just as much as they do, if not more than they do. And they need to feel like as if you are the capable person who can be trusted with solving this problem and caring for it more than what they do and get the best result for them, better than what they would do if they were doing this on their own. That is what has to, has to nail in. And it can happen through so many ways, like the amount of people that they've spoken to about the work that you do, that can have an impact on it. The amount of conversations that you've had, how deep you went into the conversation, all of these things matter because ultimately what you're building is trust. And the more trust that you build with your clients and candidates, the more happy they will be. Because in the end, if they trust you to a high degree and that they can see that you are doing all of the work that you possibly can and they understand it and they're kept up to date, then guess what? Even if you don't place the candidate, and if you don't get the client the result that they want, they're actually okay with it. Because you've probably been in those situations where you paid for something. And yes, you can be upset and disappointed when you don't quite get the result or what you were hoping for in the end. You know, maybe even going to a restaurant and the dessert doesn't quite look like what they showed in the pictures. But when the waiter tries their absolute hardest and they say, you know what, I'm not happy with this, I'm going to go back and they go back and they go back and forth. And in the end, when you go through that cycle, of you can see somebody is putting in a lot of effort to make sure it works. Even if you don't quite get the result that you want, you're a little bit more forgiving. And the same rule applies to your clients, to your candidates, and your customers. And I know this even from reviewing some other businesses that I have some insight into. I've seen companies and businesses be able to provide what is an outstanding service, and all the customers get the result that they want. However, from the buyer's perspective, they don't feel heard. They don't feel like they've been cared for and they don't feel understood and they haven't been kept updated. And this is more like common courtesy, or at least it comes across that way to me, for how you keep your customers fully up to date. And when you look at it, these businesses, some of them, they never have returning customers. They never have a customer who goes through all of the work that they provide and deliver. And then on the other side, even though they got the result that they want, you would never ever go back to them again and you'd never recommend them. And I know that because I went through a similar process in a couple of items that I bought recently where I actually got what I wanted, but the due care and attention along the way and a few fine details and how tonality changed once the payment was made left a funny taste in my mouth. And I just thought, well, hang on a second, you know, you haven't completed a small portion of your, of your deal. But anyway, it is what it is. 2 different situations, one where I could see that The person that I was dealing with was doing everything that they possibly could to get things right. And on the other side, I could see that the person who I was dealing with, they just were only interested in their commission or whatever they were going to get. And that was going to be the end of it. And in that situation, I could sense it and I could feel it. And that was the experience that I had. So I want to share with you a clip as well for something that somebody said to me on a call that we were on. And I'm hoping that it brings this to life a little bit. Because the only thing that really matters at the end of this is that you care for the outcome of your clients, and you appear at least ideally you should, but at least you appear to understand the problem that they're facing to a greater degree or in more detail than what they do. No different to a doctor situation. Like doctors can diagnose problems relating to I don't know let's just say a broken leg, and they might not have ever broken a leg, so they can't say that I know what you're going through because. They've never broken their leg, but they can still diagnose and understand a problem to a deep degree, to the point that you still trust the doctor's diagnosis. In the same light and looking at it in the exact same way, your clients, candidates, customers, whatever they are in, literally in any business, they need to believe that you care for them. They need to have a confidence that you're going to deliver the result for them. And that result is going to be better than if they did things on their own. And they have to have that level of confidence in you, your service, the way that you deliver, the way that you come across. Because if they don't, they will either not work with you or they will never send their friends and family to you, or they will never come back to you ever again. This is something that I came across, and the reason why I'm making this video is number one, somebody said something to me, and the other part is that it came up as a training issue with one of my employees. And it turned out that the level of depth that was required to understand the true motives of both client and candidate, they weren't coming across in some phone calls and conversations. So once we diagnosed it and we understood it and we went into it in a lot more detail, all of a sudden the performance of this particular person improved significantly. So now same rule applies to you. Same rule applies to everything that you're doing. Depth and volume and going into in as much detail as possible to the point that the person on the other end actually understands what you're saying and they believe that you understand their problem and they believe that they can trust you with solving that problem and you will do a better job and possibly even care for it more than what they will do on their own because they have other things on their plate. They have other priorities. You literally, this is your job. This is what you're paid to do. Hope you enjoyed this clip and I'll leave another recommended video as well. And if you don't watch that, then I'll just see you in the next one. Take care. Bye-bye.
