This is a short excerpt from a June 13, 2025 YouTube video titled "Set The Standard!!" (creator: appreciated-haze). The speakers discuss the importance of setting standards across business, relationships, and health. The respondent emphasizes establishing clear service standards—especially customer communication—recommending a firm expectation (e.g., replying within one business day or same-day by a set cutoff), maintaining that standard as the team grows, and enforcing it through direct feedback and systems.
Chapters
If you want somebody to do something, you have to set the standard and do that thing so that they will follow through and do the same sort of thing. In your book, you talk about standards. Eat discipline for breakfast, right? So for an entrepreneur just starting out, how can they begin to define and implement some of these unbreakable standards? Yeah, it's a good question. And so, you know, we need to look at this as we need standards for all areas of our life. For, for our business. We need standards for our relationships with our spouse and our kids. We need standards for our health. But one of the things that's really important is setting the standard in your business, your standard of communication. Like, you know, when you, if you have a customer, come on, say you're providing a service, what's your standard for getting back to somebody when they send a message to you? And so think about what would your customers like? Your customers would like to get a reply within one business day for sure. If not, way faster. So set that standard. And then as your business grows and you bring on customer support staff, etc and an executive assistant, you always maintain that standard. Hey, we always get back to customers same day, provided that they send a message to us before 3pm close, whatever time, Eastern standard time. And whenever the standard is violated, you have that one on one conversation with the person who dropped the ball and you remind them like, hey, these are the standards. What systems do we have to put in place so that you are always hitting that standard?