Week 2 Q+A Content Mastery

Oh, one-on-one today.

Oh, might, might, might have. It was about to be. Amy, how are you?

Hello, good, good. How are you?

I'm doing well. I normally say amazing, but then I heard someone the other day say, uh, Grateful. I asked how— I asked them how they were doing. They said grateful. I really like that one.

That is good.

All right, well, I got a couple messages that some people aren't going to make it, but hey, less people show on Thursday, the more, more time you guys get.

There you go.

So Amy, I'm reaching out to, to Monik, who owns, uh, Search Atlas.

Okay.

So we started using that tool, and I met him back at HubSpot, and the owner of it, and started connecting with him on it. So I'm gonna see what he says in regards to that, because when you go into the site, like, it's like there's no way it can delete all these blog posts, like, if it creates content for you.

Yeah, it seems like I was reading it and this is where it's a little technically over my head. I mean, I understand JavaScript snippets and stuff where it could be like, I don't know how Google reads even, you know, metadata or whatever is being inserted that could be technically not living in the native WordPress CMS, you know? I, I, I, yeah. I mean, the way I read it was like, they're doing something that's like dynamically inserting it but not actually inserting it.

So I'm gonna— I'm diving a little deeper and see what I can get out of him on it, because yeah, that's— I mean, nothing that I've never seen, any tool in regards to doing anything like that.

That's wild.

Yeah, right.

So long term, yeah, I'd love your thoughts on it too once you get some feedback, because like if they are doing that, then like for the long term, especially if you're considering like selling your website is.

Yeah, it creates an issue.

Yeah, being dependent on third-party tools.

So, but, um, okay, uh, so let's, let's dive on in. What questions you guys got? Nate, you want to go first since we're already going?

Sure. I mean, I'm just doing my best to just keep things going with everything I'm juggling, so I mean, I think I told— I sent you a private message about like, I don't have any people on my list yet.

So you do?

I do.

Yeah, I subscribed. I'm not your avatar, but I'm on there. So now you got no excuse. I can't wait for that first newsletter.

Okay, then I'll work on my newsletter. I didn't even pick a day, so I'm like, right now I was actually working on one because the Red— the Red Dye 3 announcement yesterday.

So yeah, that's big.

Make it kind of around that. But again, I have to kind of piece together. Am I going to put something else in there or at least just get started? Wanted to like get that out. So I was playing with ChatGPT this morning, just like writing up an article, kind of using some of the other announcements. Um, let me think. I mean, I guess what I want to wrap my head around too, just as I asked you the questions about like Beehive opt-in versus the subscribe on my website, I was even trying to understand like OptimizePress and if there's anything I need to understand about that or like how I'm setting things up. Because—

so it's all set up now. The only thing we're going to need to do, and everyone needs to do at some point once we get into the affiliate side, is we're gonna have to update the affiliate offer on the thank you page. Okay. Right. So right now it's just got one on there, and I think what we want to do is— well, we need to update them sooner than later, definitely before traffic starts going down. So with that, it's like, in your space, what are some offers that obviously would make sense that you could be an affiliate of? There's plenty of those, I would imagine.

I have a couple already that I'm signed up for, just start like that.

Perfect. So then what we want to do is get that added on that page. So if you want to send me— if you have it, you can send— drop in the channel here your, um, what it is, and then I can actually just pull your site up and go through it if you want and change it. Yeah, let me do it live on the call here.

Let me see if I can find— I need to just organize all my stuff a bit better because one of them I have is like Air Doctor and Aqua True, like machines. Those are just like higher price points. So I don't know if that makes sense.

Well, I think for now it's— yeah, they're higher price points. So I think for those, if they're higher price points, you're gonna be better off having something that's a little bit more I don't even know, like, you know, for— you worked with Organifi. Is that even part of something you've thought about doing inside of their front? Um, what ones do you have? Let's talk through them.

Let me see. I'm getting my— let's see, where did I have this?

So while you pull those up, what I thought— what I'll finish was the higher price point stuff, we're going to want to probably look at more like pre-sale style pages that you ultimately put, or content articles you have on your site specific towards those. That link out to it. I, I think I'm finding it.

One I was actually thinking about putting in my email is Thrive Market. I'm just, let me see if I have the link right here because it's a lot about you know, the dyes and foods.

Sorry, Thrive Market, isn't that like home products?

Yeah, it's like grocery and home and stuff. Is it organic?

Nope, that's it.

Sorry, I'm not really organized yet on all of my— this is the other doc I created a while ago. Let me see if I can grab my ThreadMarket link.

So while you're pulling that, I'll just go ahead and share my screen and actually build this piece out. So, and then this would be good for everyone to see too. All right, so inside of your guys's site, we're using a web page, uh, builder, and for different pieces. We're going to get into like more depth on this, but the web page builder is for landing pages, for opt-in pages, as you guys are designing and testing when you start getting into the paid traffic front. Uh, we've already got some base ones in here. So if you look at it, these are all the pages that we've set up. Now I've done for you your first poll. I've done the subscription page. Now all that stuff, over time, you guys, as you get to know your audience more and get better, like, you have carte blanche to test that, to change it, and everything else, right? So your subscribe page, this is You know, I— this is me, what I've created. But you know, Amy, like, you might want to test something else inside of here, right? And a lot of your subscribe pages, you'll see this is one that we've used that works and we, we roll with it. So with that, and there's also these—

that one's already— is that one already linked to Beehive? So if I actually use it right now, I'll pass in—

okay, correct. Yes. And then now when they subscribe is— so your home page is also, right, is also already connected. And then when you start adding posts, the post will automatically autofill down here. So with that, how do you edit? Go to this—

Nate Kennedy.

So yep, that's where I'm getting to. And so now here's the thank you page that we've got, and we want to edit this, so we click on edit. With OptimizePress if it's an OptimizePress page. And the way that you guys see that too, for— you'll see in behind here, some of them are normal pages like Privacy Policy, Spam Report, and then there's OptimizePress pages. So these you always want to edit with OptimizePress. And when you click that, you'll see here it's— it pulls this up and it creates these, you know, boxes, right? And for here, so we can come in.

I have to reactivate my commission, my Commission Junction or whatever that account is. So I'm going to send you for now, just you have a link. This is my ear doctor.

Okay. So for me, I like— you can write your own copy here and, and change that out, but we're putting in a copy. Then we just put a simple, um, You know, it's headline and then some, some quick copy. 1,000 high-quality organic sustainable products. Specialty items over. Now you can, you can come in, Amy, and change all this copy up, right, to speak to your market. But I'm just taking what they had on their site. Um, and where did you put the— put in the chat?

I giving you an Air Doctor link now because I don't have my—

well, I'm going to go ahead and just That's fine, just put like a—

just put the regular link.

And then so on this button, guys, so if you look, it's really just the— it's, it's almost a— the page builder is— it's a block builder. You would just headline, subheadlines, and then you have these different sections that you can put in over time. You guys don't need to worry about all that really though, because the way that we're running this stuff is very It's very simple. I don't— we don't have to get into big form sales pages and all that stuff. We just want to get people to subscribe, and then, uh, and then we follow up with them. So we come in here, and you've got your Thrive set up here. Now you can just come in when you have a button, you just click that link, right? And you update it, the, uh, hyperlink update to your, your thing, and you'll be good. So for you now, on the page front, your homepage and your subscribe page will both land on the subscribe welcome page. Ah, now the next piece on here is a poll which we need to As we go through this, part of what we'll talk about is polls. And I want you to come up with a headline, subheadline, but our polls are very simple. We don't do anything like— polls are something that's usually super passionate. It's a topic that somebody's super passionate about within your niche, right? So there's gonna be a lot you can probably do, Amy, right? And in these polls, it's a question, it's an image. So it's basically, you know, headline here with usually a question. It's kind of more question-based, an image that matches it, and then a head— subheadline here. Now what you'll see is then we're going to update once we— this is stuff we're going to do on the call together with everybody, right? You guys are gonna have homework on this, but when you do, then we'll come in and update this stuff and people will opt in. And when they opt in, they're going to go into Vote confirmed, right? Basically saying, hey, we've got your information, by the way, we've, we've sent this information to you. But in here, we also will have affiliate products once we get going here. Now, this page is the page that we've used. We've used different versions of it, but this one's worked the best for us in regards to getting conversions on the back end. So a couple of things for us on this page is biggest thing is we want people— reason I don't do a ton of lead magnet stuff on our newsletter side is because I want— I don't want people coming to get the freebie thing. I want people subscribing and then knowing they gotta open our email, right? So polls, a little bit of a unique way of doing that. It's not really a freebie, it's getting them engaged. It's basically a question that pulls them out and says something they're passionate about. They answer it, they want to know if other people in their that are similar to them are answering the question as well. And then we shoot them this email, or we drop them on this page, and it's like, hey, look, poll results getting sent to your email. You're going to want to make sure you check that out. And then the email that goes out is set up as well, and the email basically says, you know, we have an automation over here Inactive because we don't have it set up and we got to get the affiliate offering. Once we get that stuff in, and it's just an email that goes out and basically say, your results are here, click here. And so what we're doing is two things. One, the first step after they answer the question, we want them to see some offers, but we also want to tell them to go to their email, check their email, click the link in the email. The biggest thing with subscribers is— and you can see here we've got the simple page, so those results will adjust. We, we've always done the results to be more of a, a way to validate the person's, like, the subscriber we're trying to attract, right? So you can do real-time results, but the way we've set it up is more of a Hey, look, we already know we're going to validate the, the answer that we know our best subscriber wants.

Um, so, so is this actually tabulating results or it's not? It's just kind of—

this is not. We've just— we always, with us, we've just kind of done it. We put it in. You you can adjust it. Sometimes you can search in the marketplace for the answer anyways and then match that, those, those bar graphs to that. But at the same time, we're trying to— when it's super polarizing, there's a specific answer like that someone that you want on your subscriber base is going to answer and someone you don't want is going to answer, right? Is going to answer the other one. So we, we kind of model it to be towards the answer that we, you know, general percentages that we can search for online, or if we've done live polls and gotten answers, we just keep that percentage. But to validate usually what they believe. And then, uh, so we— those guys, the infrastructure is there for you guys, but we're going to do an exercise that'll go through and come up with these different headlines as well. So when we start with traffic this coming week, we're going to start with just straight subscribe to my newsletter traffic. Then we're going to get into advanced stuff, which will be the polls. So kind of heads up on where we're going with this.

Does—

is that helpful? Do you have any more specific questions or—

no, just, yeah, I was trying to understand what it was being used— what OptimizePress was used for.

So it's going to host your content, right? When you have your own content articles, you're going to put them over there. And even when you build those articles inside your newsletter and link to them, like even when you put it in your newsletter, link out to your website, you want to ultimately drive as much traffic back to your website as possible.

Right.

But we just go—

when we create an article in WordPress, we're doing it in the posts, right? In WordPress.

Correct.

I meant to make sure I'm not supposed to go to a different plugin or like to OptimizePress to do it.

Nope. So inside of here. You're just, you come in post when you guys post content and I, what I'm going to do is I, so for example, you've got a draft, you just put it in here. So it's, um, Anthony asked me to create a video kind of from start to finish on creating a content piece, plugging it into the website, putting it in the newsletter and, and then getting ready to send. So I'm going to record that for you guys and put that and get you a link to the actual recording of step-by-step of that happening. All right. So that should be helpful. Yeah, that'll be helpful.

So, and then for the actual Beehi email, I saw you had a template set up for me so I can just go in new post based on that template. And then I could delete sections if I don't need them, but this guy's, you guys just basically proposed a possible outline. Yeah.

So this is a, for us, One thing that we're moving to with some of our stuff is what we're calling micro newsletters, right? So it starts with a topic, right? And so this is just a sample, right? It starts with a topic. This would be a blog post on your site and then we would link, you know, put some of that in here and then link to your site. Then under here we're going to link to a couple different other pieces of content. And then the lowdown side is going to be headline, right? Headline, quick body, headline, quick body, right? And driving more clicks. Now, over time, what's going to happen is with this structure, there's going to be sponsorship ad space. So the sponsorship will be above this piece and below this piece. Ah, that sponsorship is one way you guys will be driving revenue.

Do you have any advice on, like, if I— because I think I saw on the template you did have something maybe along the bottom, like product recommendation or something. Do you have any recommendations for placement if I stick my own affiliate in? Do you find it needs to be closer to the top or just throughout the email?

So for me, sometimes we'll put a, like, couple words, couple spots actually. So if you're putting your own affiliate product in, I would put it in, you know, you can put it in the top. Oh, you can also, one of these is your affiliate product, you can embed it. And so it gets the headline, subheadline, image. So this becomes a link out to your, to the affiliate. And then even down here, one of these headlines and captions can also be the affiliate. So we, a lot of times if we're promoting a product, we're going to have it linked in a couple of different spots throughout. So this is more native-driven here and here, right? And, um, but yeah, absolutely. So for example, let me— yeah, it just went out, but I did a longer post here today on mine, but then I also have an embedded which actually goes to an offer here. And then this here is a sponsorship. So this, you know, my goal is not so much to drive a ton of sponsorships in my Uncommon Advice. It's more to drive stuff to our, our internal things., but this is a sponsorship Beehive brought me, so I put it in here. Okay. And they've got a couple different ways. They have native style like this when you come in. So let's see if we've got any other in here. Pod pitch, right? So they will bring stuff to you and it tells you basically when you guys start getting more newsletters, part of Beehive's platform is bringing you advertisers, right? So when I talked a lot about how we're shifting to a lot of native advertising. Some of these big platforms are doing the same thing, and these large advertisers are coming to companies like Beehive and they're going to companies like LiveIntent, and they're basically cutting a deal with them. And then those companies middleman that traffic out to us. A lot of times you would go to those advertisers direct, and some of that direct relationships I think is getting removed over the next 1 to 2 years and to be dealt more through some of these bigger platforms. But so they— so anyways, Beehive's already doing it, and you guys will start seeing these in your newsletters as well. But here's get paid for each unique click, get paid. So they're giving you an option on what to pick. Then you can also— they've got 6 different creatives and that they go through. So one of them is This is their creative. This is the creative. This is actually another creative where it puts the actual— can you guys see that all right, or is it too small? So in your newsletter, would put in partnership with— and what's cool about this, Beehive just auto-injects it and tracks it for you. So Little sidebar, but okay.

Well, I'm good. I won't take any more time.

Thank you. Okay. Yeah. Anyone else?

Yeah, I'll go ahead.

Sorry. Go ahead, Zach.

No, I'm just curious as far as you're actually, as far as like posting the kind of like hero segments in there, like the articles and stuff like that, do you always do it as a preview of a blog post? Kind of article on the website, or do you ever do the full thing in the newsletter and then just replicate it in a longer form version on the blog or website itself?

Yeah, so I do— some of the stuff will be longer form, and they will do a little bit at the top, a little bit longer content piece that ends up linking to the website.

You can do both.

You can go ahead, it's truly— it comes down to what your goal is with the newsletter, right? So you can do both at the same time too. You also want to train people to start clicking inside your newsletter because opens is a very difficult metric right now because of the Apple privacy. Like, you know, I, so I've got, I don't know if you guys ever used any of those email tracking apps, right? When you send an email, it tracks if someone opened. And so HubSpot's a tool that we use and it does that. But the thing is, I guess, as soon as you send an email, HubSpot will like fire back, so-and-so opened it. And I'm like, it's because it's automatically opening that email because they have it on their phone, right?

Their Apple—

the way Apple tracks, like if you have G— I think it's Gmail on your phone or email app on your phone, it automatically shows that email is open whether they opened it or not. But, um, so anyways, opens is kind of a unique metric, right? And it's not 100% accurate. So the most important metric you have is a is clicks. Over time, you want to train these people to click, because if they're clicking, when you have advertisers in, the advertisers basically don't want to just have their brand seen, right? They're not— a lot of these advertisers, at the end of the day, they say they want to do some brand campaigns, but they really want performance.

So if you're training your subscribers to click in your newsletter, you're training them ultimately then to click on the advertiser Yeah, some newsletters I'm subscribed to, they'll put like links to other companies' YouTube videos or like just random creators and stuff like that. Do you think that's ever a good idea for just—

you 100% can. Yeah, you, you absolutely can. When we started doing newsletters, uh, to start, we drove everyone else's sites, but for me, it's— I wanted to be able to drive a lot to our site.

Yeah.

And I wanted to keep people in our ecosystem because it's other revenue opportunities.

Yeah.

But I do think that you can 100%, like, your core pieces should go to you.

Yeah, makes sense.

Right. And then, but in the bottom of the newsletters where we got like the headline section and everything else, you can 100% link out to other people.

I know, because I wonder, because like, you know, writing a sales page, you want everything to link to one thing. So there aren't people scattered to all these different options. I wondered if it was the same thing in here, if, if I should really only have link to one thing in the newsletter or primary thing, or if it's okay to kind of give them a lot of options to click off.

It is okay to give them options.

Cool.

So just for me, what I try to do is, well, and also too, in a newsletter, when you send it, the, the content piece that's going to get the most engagement and the most clicks is the one attached to the headline.

Makes sense.

So we tested that up and down and left and right, you know, so we have tested where we'll put the headline up top, the headline will be the first article that we talked about. And then we've also done where the headline is at the bottom of the email, the last one we have. And it always, no matter what, always ends up being one of the most clicked ones. So for us, we were testing. Our goal when we were doing all that testing was how do we get more engagement and more clicks on our content? And so we figured if they were scrolling, that would drive more clicks.

Yeah.

So, but yeah, it always, always turned out to be the top piece got the most clicks no matter, you know, not top piece, but the headline attached to the subject line attached to the content piece in your article is what got the most Yeah, yeah.

Sweet. Awesome.

Hey Nate, it's been my experience that some, a number of times, some newsletters, cuz I get quite a few to see and I'll go, oh, that looks really interesting. And then I'll, I'll say, I wanna go read that. And I scroll down, scroll down. I'm like, what the fuck? And I'm, I'm like, where is that thing? It's like clickbait there. There isn't an article in there. And it pisses me off. And so I think it'd be great. I don't know if this is possible, at the front where you have in this newsletter, there's some of those and it has it. I'll go, oh, I want to go right to that thing. And it's a click. And then in the newsletter you can go right to, you know, like web, some websites you can go to that article to look. Because it's frustrating for me, a number of these, not just one or two, they'll say, oh, you know, Apple does this thing or whatever I want to look at. And I'll go through the whole newsletter and I'm like, man, I'm not seeing that article there. And it's really frustrating. I don't know if clickbait version or whatever. So I consciously am like, I do not want to be that guy that puts out those kind of newsletters.

So do you ever go— do you pay attention to that newsletter after when that happens to you?

How do you mean?

Like, do you still subscribe to that newsletter and pay attention to it next time the email comes in, or do you open it less?

I probably open it less. I think I've, I've, uh, unsubscribed from a couple of those shitty— and I'm like, I try to pay attention. I get so many newsletters because I try to see which ones I I like, and then I start to just filter them out from format to content to frequency to the, the way they talk, just to try to get an overall idea of what I would like a newsletter to be.

I think so. Where I was going with that is, at the end of the day, we want our subscribers to trust and get what we promised to deliver them in the subject line, right? Because it caught their attention and they opened it. So we definitely want to be able to like, we want to fulfill on that promise we're making in the subject line, no matter what niche we're in, period, right? Because otherwise, to me, there's a lot of noise in the space, in the world, right? There's a lot of noise in email, there's a lot of noise online. And if we're not, if we're breaking that trust right out of the gate in regards to not fulfilling on what we told them we would, it's standard marketing, right? Like, you want to make sure you do that because otherwise they may open less, right? We want engagement, we want them listening and clicking. So if you're going to put a subject line in and that subject line has nothing to do with any of the content inside your newsletter, just, you know, you're potentially losing a handful of subscribers at that point.

Yeah. And then as far as, do you know if that's a thing where you can open a newsletter and you go, oh, I want to read that, and click right to it, click, and it'll scroll down to look at that? Or do you just have to scroll through the newsletter?

We've never done where you scroll down, but what we've started doing is putting a, uh, to drive more clicks, is we started putting like bullet points at the top of our newsletter. So headline 1, and then it's like, click, it's the headline, click here, headline, click here. So it's like the top content pieces that are in the newsletter, we kind of give them a summary, and then it'll drive out to the article. So that's one way that you can do it. But I— there's got to be a way to click and scroll on the newsletter, but I don't, I don't know how to do it. I don't know.

I don't need to get ahead of the game there either. I want to just start doing all this stuff too. Um, and then maybe you and I can get offline. I don't know if it's— I had to get off about 30 minutes early on Tuesdays, so I'm looking through my stuff and I'm not seeing where I'm able to start creating it. And I don't know if that's coming with the website and, and then the newsletter.

And I heard you were just— I'll get you should have— I got all your logins. I'm still waiting. We got to wait on the domain to populate because that just happened on Tuesday, right?

Yeah, because I'm ready to start creating and I just— I don't want to jump the gun because, you know, I've told you my thing before. I get in and like this, asking shit questions where I should just shut up and pay attention and do the right thing.

Yeah, yeah, we're good.

But Nate, with that, with that, can you just have a link that would just automatically link it to the article on your web page? So if you're like, hey, I want it, I'm interested in that, I click on the newsletter and just kicks you right over to the website.

Correct. So you're going to have a lot of unique content, right, Jeff, on your side? Yeah. So, you know, like I think for you it's— you'll, you'll have that ability to do that for sure.

That was my question. I was— because you were going over it real quick and you said you're making a video, so maybe you don't need to do it, but I was trying to figure out where I had some articles I wrote, where to put them. But no, it's going on to the article page, but I'm assuming it said you go on to the post and then when you click onto the article page and it lists all of them as, as them.

Yes. So yeah, well, so I'm going to record that video. I'll do it today and drop it. I got to export and do all that stuff, but I recorded videos start to finish on the process and get it to you guys so you have it.

Okay.

And for sake of speed, I've just been dropping these Zoom links over to you instead of my video, waiting on my video guy to edit and then put it in the members area. But you guys will eventually have that too. Sake of speed, I'm getting you guys the recordings just in the announcements section. Anyone else? One thing I, I, I think has been pretty awesome in the Slack channel is, so I've, uh, you know, I built this business over the years, but I don't know everything, and, uh, I'll never claim to know everything. And it's been cool to see, like, Amy, you brought up that SEO piece, so we're diving in, I'm gonna go figure that out for us, right? Ryan, you brought in an editing feature into the to the site, right? Like, seeing you guys communicate and support each other and kind of drop your knowledge in there, I love seeing it. Keep doing it. Like, that's, you know, at the end of the day, I kind of view this as a 90-day mastermind with us, and we're helping each other get where we want to go, helping you guys get to where you want to go. But you guys all bring something to the table. You all have different knowledge, you all have different experience, you know, in different spaces. So keep collaborating, you know. If you got an insight and you want to drop it, You know, it's never going to offend me. I get excited about seeing that stuff. So keep doing it. You all good? All right.

Let me know if I can do anything to get your— hopefully my guy isn't lagging on getting you whatever you need for my site.

No, he just wanted your confirmation on Tuesday.

And I—

it's so Yeah, I never got an email asking for that, so I— that's why I wrote again, said, hey, you're good to go, just go, go, go, you know.

Yeah, real quick, Nate, just, uh, on, on my newsletter, I'm kind of, um, coming— I'm just having a brain freeze. So I just need to find 4 different, um, areas that I'm going to be talking about. Is that kind of what I'm doing here?

Yeah, so I kind of already put some of those on your site for you. I feel like now you can adjust from this.

Okay.

Um, and those are going to be— so for me, I kind of see you have operations, marketing, and financial. Correct me if I'm wrong, but I mean, you might have— maybe you won't get into marketing.

I'm not sure.

You know a ton about marketing though, right? Because at the end of the day, you're helping solopreneurs first. You're starting with helping them become right, fix their tax issues, how kind of how they come to you. But then you're also teaching them how to become smarter, right, right, right, uh, through that realm. So what it— it's those 4 topics are going to be based around the content you want to deliver to them.

Okay.

And I know you're in the financial space, so the question being is, do you— I know, and you don't— there's so much more you can do with them afterwards, right, right. So how to leverage business lines of credit is con— content you could probably help them with, right?

Right.

How to, you know, they're— so you're the expert at that, but like, that's just one idea.

Sounds good. Yeah, I'll take a look at the— I'll take a look at the site right now.

So, okay, right. And if you need anything, uh, and I saw your question, I figured we'd get to it today in here. Oh, I think— yeah, you dropped that today, right?

Yeah.

Yep.

So, cool. So you want a couple newsletters to look at and describe? Uh, I will— there's already a template in there for you.

Okay, I see that.

And then it's kind of a layout flow. And then if you want, I think I can see yours following a lot of how I run on Common Advice. So I'll send you that example. Okay, perfect. You guys good? It's your time. If you got questions, ask them.

Yeah, Nate, I got a question. Um, so when it comes to like getting your first call it 10,000 subs, was it, does it come down to a lot of you running paid, organic? Um, you know, I know through the, uh, the course you were talking about like going on to Reddit, just, uh, tapping into other people's like other audiences or what's that look like?

So there's a lot of ways to do it. It just, well, there's two core ways. One's organic, one's paid. And if you're trying to get to 10,000 subs, organic can get you there, but it's content-driven and you're doing a lot of content, right? So I think you— and it's slow growth, but, um, you can definitely get there. One of the fastest ways to get there would— with the most— is to— the fastest way to get to 10 is paid traffic, right? And grow and scale that way. Now, the first way that we actually got our first 100,000 subscribers, by buying emails from other people.

And so how would you go about that and reach out to—

well, one, actually, in Beehive you can do it directly. You can put— you can say, hey, look, uh, so inside of Beehive, let me pull it up. I don't do this because we run our own traffic at this point. But if you're looking to get a little bit of traction and test some budget, you can do this with them. I do know that— let me pull it up here— they had a tough time. I had a, a client spend $30,000 with them and it took them about 9 months to fulfill that $30,000. So it's only so much you do. But inside here, monetize It's Grow and then Boost, right? So you can come in here and create an offer and say add funds here and then create your offer that where people could subscribe to your newsletter. But to show you the flip side of this, so there's all kinds of newsletter owners in here that you can come in and go explore offers. Let's do that. So this one here is— this is one of the owners' newsletter. He basically says he'll pay you $2 per subscriber. So you can, you can set up your own offer here and pay X amount. And for every subscriber that you get, these people can then come in and actually recommend you inside their newsletter and get paid. So it works both ways. So Bee has middlemaning a lot of this. Creator Spotlight's another one. Now keep in mind, is the— so they got crypto ones in here as well. But, uh, one thing to look at is it's not per subscriber, it's per subscriber, but they have restrictions, right? So see if it says it here. It's basically a subscriber that subscribes and then engages within a specific time frame. Okay, but this is one way that you can 100% do it. Uh, you can come in and set up your own offer just like this. They just walk you through it, and then you can bid and say, hey, I'll pay X amount for every engaged subscriber. And then apply here, or not apply, but set yours up. And then obviously this is organic where people are trying to find you, right? They search in here and try and find you for it. But, uh, I think for you, obviously if you look, the owner of Beehive, as you know, he's the first one that's recommended, right? And then this is Beehive's newsletter as well, so they're number 6. So obviously they're gonna position theirs up front. Um, anyway, does that make sense? So that's one way. Yeah, if you want to go out now, what you could also do though is— so for example, the other newsletters that you're subscribed to will have an advertising button in them. If they have your audience. A lot of times they'll have an advertising link down at the bottom of the newsletter, or they'll have an advertising link on their website. So if you're subscribed to newsletters that have your audience, you can do one of— you can look for those pieces, fill out those forms, or you can reply to them and say, hey, look, I own a newsletter, here's what it's about, I'd like to buy ad space with you. Do you guys sell ad space?

Got you. Okay, that sounds good. And then, well, with the OneClickFunnels, were we gonna get into that next week? Is that what you're thinking? Is that what you're talking about?

Uh, not next week. We're gonna get into— we're gonna set up our first campaigns for, uh, the newsletters, but it's going to be to the subscribe to my— it's going to be direct newsletter offers. Subscribe to my newsletter. Gotcha. And then we're going to get into the advanced traffic strategies after that.

Hey Nate Kennedy, uh, um, another thing, um, I want to create— before I have a list of about 7,000 people, um, that's— it's like a tax— my tax resolution list. And I eventually, obviously, I want to promote this newsletter to that list. Don't want to just bring those people on. Um, should I wait till there's a few newsletters in there before I actually do something like that?

Uh, I would send your first one out and then I would do this. Let me show you. What platform do you have them in?

My other newsletter? Yeah, it's under Berserker Mail. Um, I use Ben Settle's, um, email platform for that.

Okay, so he probably has a email tag inside of that, right? He's got tagging.

He does have an email tag.

Uh-huh. So Beehive Woods has this magic link, which is a click-to-opt-in option. Okay. So you would basically— you can pick your platform. Okay. And if it's in here, right, it automatically creates it for you.

Okay.

Or you can say other, and then you just plug in their, their tag, right?

Okay, gotcha.

And now you can put UTM source, you can have a redirect link here as well. Okay, so UTM source, medium, campaign, this is going to tell you, this is going to tell Beehive kind of where they came from. Okay, but then you have a redirect link, so after they click that link, they— so what this is doing when they, when you send this and click it and say, hey, I've got this newsletter, you know, click here and you'll, you know, to join. As soon as they click that link, it automatically subscribes them to your newsletter for you. So it's called click-to-opt-in, so they don't have to fill out an opt-in page.

Okay, gotcha, gotcha.

But then we need the redirect URL. You might want to drop them on a page, another thank you page potentially, or even a page with an offer.

Gotcha, gotcha. I might ask you, um, um, once I'm ready to do that, help on this.

Just let me know. Okay, I got you. Uh, so in case you guys didn't see it, Ryan, great Uh, he put a comment in here. So Rand, you were asking about scrolling with anchor tags, is what Ryan said. He said he actually doesn't recommend it because it triggers spam, but the way that we're talking about, which is link right away to that article, is a better way on the bullets.

Thank you. I still don't fully know until I get in and start building, um, You, uh, the newsletter. So looking forward to that.

Nate, are we shooting for like, uh, what do you say, 3% click rate? Is that kind of what the number is? And then like a 35% open rate?

Depends on your newsletter design, but yeah, you want 35% plus open rate. You definitely want to have a higher click-through rate. If you have a 3 to 5% CTR, click-through rate, that'd be solid. I hear a lot of people spouting a bunch of different metrics out there, uh, you know. And so like, you probably— if you guys follow people in the newsletter space at all, you got some people like, how I took my client from, you know, 20% open rate to 75% open rate overnight. All they did was delete all the unengaged contacts, right? So you're obviously gonna get a higher open rate when you're only mailing to people that opened previously. So, uh, but yeah, I think metric-wise you want to keep— so if your open rates start dropping drastically, like, you want to— either there's a domain issue or you just have a lot of unengaged contacts and you're not— or if it's not drastically, if it does it drastically, you got something we got to look into. On the reputation side. If it's dropping over time, it's because you're adding a bunch of contacts and you're keeping all the engaged people in there. So we'll get into like how to segment and remove subscribers that aren't engaging, how to re-engage them if need be, try to, right?

Yeah, I got you. Cool. I, uh, so I sent my first, I sent my first newsletter this morning and I got 75% open rate, which is cool. And then a 9.72% So I got 96 subs right now, but getting those first 96, I'm not even gonna lie, I had everyone posting on their like Instagram stories and everywhere. Probably had like 30 people put it out there in 96, which I was a little bit disappointed with, but I guess it's a start, man.

It's a start. I wouldn't be disappointed you got 96 subs. Organic subs are always going to be the best subscribers. Uh, paid subs aren't as, as— it's basically pecking orders, like organic, then paid, right? Then, you know, there's, there's other sources too, but you want to keep— there's, there's— and then there's co-reg, which is even— co-reg is good quality, like you can engage a lot. We've done a lot of co-reg. Let me kind of explain. We've done a lot of co-reg where like someone has a niche that are already in a niche that we're in, and we will buy a copy of their lead, or they'll buy a copy of our lead and drop them over. But you're getting it at a fraction of the cost. So your co-reg subscribers might only— you might get them for 20 cents depending on how you're working, depending what niche you're in. But if 1 out of 5 is engaging, it's still a dollar subscriber, right?

Gotcha.

Yeah.

When we're talking about doing paid to get subscribers, do you just run traffic right to the opt-in, or do you ever do like a lead magnet or something like that that they're opting in for and then you start sending the newsletter after that?

So what we're going to talk about is going direct to newsletter subscription. We also do polls, and then I'm not a big fan of like download this PDF and then get You know, unless you're saying you're subscribe to my newsletter and you'll get this report, right? Yeah, that makes sense, right? Because a lot of times when it's a lead magnet, what happens is people— how many here, raise your hand, have more than one email address? How many of us, uh, have an email address that we use that we know we don't check, but when we subscribe to something, we put it in there?

Yep.

That's a good point.

So you wanna make sure that you're getting something and bringing in subscribers that wanna pay attention to. Yeah.

Awesome.

Nate, I have a quick question. I'm working on getting my first post up. Do you put a photo in there every time?

Yes.

That's another— any tricks to find a photo quickly? I was starting to play with AI and I'm like, that's terrible. Trying to do it quickly. Uh, free stock imagery or something.

Here, here's a quick hack. Yeah, you can use stock imagery. Uh, there's also inside your account, if you're doing as a blog post, there's Unsplash. So you can go add image and then there's Unsplash as part of the account you guys have, and you can search in there for an image. Now it's only so good, right? There's only so many to pull from, but Another thing that now that we do that's a little, I would say, gray hat, maybe. So I was talking last week about not— don't just take an image, download it, load it to your site and use it, right? Because then you can get some issues. But one thing that people on my team will do with some stuff, if the image works well, they'll actually screenshot the image. So it now becomes a new image. And then they'll use that.

You can do that?

Screenshot an image and use it? They screenshot it, they'll make an adjustment, and then they use it. Oh, interesting.

Like, another thing you can do is Midjourney works really well. It's obviously paid, but you can also take that image and do /describe, and it'll give you a prompt to put in, and then, um, it'll generate similar things. So I, I can show you one that I generated, but it, it generally, it generates very, very high quality things.

What's it called?

Midjourney.

So what's your process again? Midjourney is where you get the image and then you do what with it?

So if you have an image that you like, you can do a /describe and drop the image in and it'll give you a prompt.

Okay.

Um, or you can just get a prompt or look through the Midjourney chat and see how people are generating prompts. I'll put a, I'll put a link in the chat for my first post that I did yesterday, and you can kind of see the quality of images that it generates. And actually, I have a YouTube video on this too, so if anybody wants that, Um, kind of the best, easiest way to use Midjourney.

And it—

you can drop them both in there.

All right.

And I saw, I saw you post something. You got 40,000-some views.

Yeah, I got, uh, faceless YouTube channels. Um, so one of them went like semi-viral, getting like 2,000 views an hour. Was pretty crazy.

Nice.

Congrats. Um, so do you—

is—

I don't know if that niche makes any sense to your Bots and Biz, but obviously you probably know this, but even just linking out your newsletter in the description if it does.

Yeah, no, it's, it's mass market, um, like compilation videos, so it's different niche, but I've thought of that as well. Um, AI is pretty hard to, uh, get some traction on YouTube right now because every creator's trying to put in their stuff. So, um, starting from scratch, it's harder, but you've been doing it for a while, you have a leg up, that's for sure.

Yeah.

Okay, we all good?

Yep. Just subscribe to your newsletter, Ryan.

Thank you. Yeah, I don't know if, um, Nate, you want to pull up that link real quick, but you can see the, the type of images, um, that it can generate. I mean, Midjourney is by far head and shoulders above everything else. And that was, um, that one, that prompt was kind of long. You can also ask ChatGPT for prompts. But the prompt for that one was a mean— a mean robot wearing a business suit sitting at a desk, paperwork all over the desk, filling out paperwork with multiple arms, stamping red rejection stamps on papers. One of the arms is a clenched fist, flag type of background in the style of a minimal corporate illustration, clean line, soft pastel colors, and 16 by 9.

Yeah, that was a large one.

Uh, but that's what Midjourney needs. It needs those long ones. But if you describe something that you like, and when I drop the video in, um, of how to get like prompt ideas and how to use Midjourney, um, it'll be pretty clear and pretty easy to generate the prompts. But I highly, highly recommend Midjourney because you won't have those copyright issues and it generates high-quality stuff really fast.

Okay, um, Rand just dropped in here, pexels.com is some free, free imagery as well. Awesome.

I don't know if you guys saw, I put in the, uh, Slack, um, just came out the other day, a guy posted 6 minutes of, uh ChatGPT now has tasks. And it's a, it's a quick 6-minute video. It's pretty sweet. So per our discussion on Tuesday, you can tell it, send me, for example, you know, AI breaking news items every hour. And it'll do it. And then it does a bunch of other things, but that's a 6-minute video in there if you kind of want to see overall what it does.

Because we're—

the new thing is we're moving towards AI agents. It's your pure AI assistant 24/7 that doesn't just give you answers but actually does shit.

It's crazy. Perfect. Yeah, I saw you drop that.

I'll send you an email, Nate Kennedy Kennedy, but, uh, yeah, if you and I need to click on anything to, to jar this, get this going with the website. I also looked for if we have to get another site, um, but I think we should be good on that.

But let me know what you need for— I'll let you know.

Okay, super.

All right, everyone, well, I appreciate you. I'll see you on Tuesday, and you'll get— you— I owe you an A to Z video on content creation, posting it to the website, getting it in the newsletter, and going out. To help you guys as well. So that is coming from me.

Cool.

What do you use for those, Nate? Do you use like— because people use different ones where you're in the corner and then also it shows your cursor.

I'll use— I use Mac. I just always use Screencast. Okay, great. Or no, Screencast or ScreenFlow, something.

What is it?

ScreenFlow.

Loom is a free option. I do those all the time.

So Yeah, I've got, I got Loom, like if I'm doing a quick video for the team or something like that. But like a slideshow, I'm going to record it, export it, put it in my Preserver for you.

Yeah, that's, yeah, makes sense.

Use QuickTime too. QuickTime's free if you're on Mac.

Does it show the mouse clicks, QuickTime?

Uh, I don't think I've set that up before. I don't think it does.

All right, everyone, talk to you soon.

Have a great weekend.