Speaker (creator appreciated-haze) recounts leaving a stressful, hard-to-scale marketing agency and building a newsletter media company as a simpler, more scalable alternative. Benefits described include owning an audience, removing client complexity, gaining time with family, reduced stress, and a clearer growth path. Over the past four-plus years the speaker built a "newsletter empire" and promotes a book titled Newsletter Empire as a how-to resource.
Questions this video answers
March 14, 2025
Newsletter Empire
Over four years
Chapters
There is a better way to scale your business. Let's get into it. So the last year I had my marketing agency, I would, I'd really wake up dreading the day, man. Sure, the business made good money, but it was complicated and it was hard to scale. So some mornings I'd sit there staring at my phone, not wanting to check messages. The business was running me instead of me running it. And that's when I decided I was going to burn it down and build something in easier. So what was it? A newsletter media company. No more juggling complex client demand, no more struggling to train new team members, no more trading time for money. So just using newsletters to build audiences I own. That's what I was going to focus on. Now the excitement actually came back about business, right? I was, I was building something that could actually scale. Man, I'd love to start my days. Best part, I got my life back. More time with my family, less stress about the day to day operations and a clear path to growth, which I didn't seem to have before. And in the last four plus years, I managed to build a nice little newsletter empire. So if you're looking to build something more scalable, something without complicated systems or countless client meetings, then I recommend launching your own little newsletter empire yourself. If you have any questions on where to start, let me know in the comments. And if you'd like to get started, I have a book. It's called Newsletter Empire. You can click the link here and go check it out right now and grab a copy.