Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

How To Never Run Out of Content Ideas Again

23 Mar 2026 · 1 min

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0:53

In this instructional segment, the speaker outlines a practical framework for consistently generating content ideas. The core advice is to identify up to five primary "pillars"—the main topics a business or personal brand wants to discuss. Each pillar is then broken down into sub‑topics, yielding roughly twenty repeatable content ideas that align with the creator’s expertise (e.g., marketing, branding, storytelling, sales). The speaker recommends producing short (around three‑minute) videos for each idea, then repurposing that footage into blog posts and LinkedIn updates, creating a streamlined content pipeline that keeps the audience engaged without the creator running out of material.

Chapters

They're more concise. The people want to come, they know exactly what they want. And we're doing the same thing with— I know, almost— and we're doing the same thing with every client I have. So understand what are your 5, maximum 5 pillars. These are the topics you want to talk about, and you won't talk about other things when it comes to your business. The business page, what you as a CEO or some of the founders might talk about. Once you understand that, break them. Every topic, every pillar becomes subtopics. All of a sudden you have like 20 pieces of ideas of content, things you can talk about over and over that you also enjoy talking about. Same as I enjoy talking about marketing, branding, storytelling, sales. Once you have these probably 20 pieces, topics that you can talk, start repeating them. If you record a 3-minute video, that will become your blog post. You can chop it up, then they become posts on LinkedIn.