Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

Simplify Your Message for Impact

9 Mar 2026 · 0 min

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0:27

A technical explanation clicked when the presenter used an MP3 analogy instead of engineering jargon. The speaker argues that how you word something shapes what people actually understand, so communicators need to deliberately choose language that lands.

And here's the difference. You were just telling me an example. You said something about an engineering, and I was like, oh, I'm scared about what he's going to say. I'm not going to understand it. And then you simplified it in a way that I like. And I said, oh, MP3. I love MP3s. And then you mentioned something, and then you're talking. And what I'm thinking is, wow, that should have been a great example in the book. So what we say and how the other side reads it are completely different. Then we need to be able to control that.