Nir Zavaro says most startups fail at pitching because they rely on slides and improvisation instead of a clear story. He teaches founders to write a 70-word blurb about who they are and what they do, then read it verbatim to nail delivery. Consistency and emotion beat data.
Chapters
And why I believe we are all doing this one thing fundamentally wrong. You see, every startup I meet, and I work with a lot of founders, with a lot of accelerators and hubs, a lot of courses, they all do this one thing. They work on their pitch from the slides angle. They work on the pitch from improvisation. They don't know exactly what they want to say. And in today's episode, I want to focus on a few So there were a couple of things that came up while we were doing this masterclass. One thing was when I did an exercise I love doing, and I suggest you all do it by yourselves, is the blurb, the 70-word blurb that I teach about who you are. So let's take it to the basics. If I'll invite you on my podcast and I say, hey, what's up, Jack, Amy, and so on, so happy to have you. Would you please introduce yourselves to the audience? That will take Roughly 30 seconds. You don't want to go on a whole 3-minute rant. You should do it in 30 seconds. 99% of us don't have that in written form. Mind you, most probably you're the person you spend the most time with in your life. So you should know quite a lot about yourself. But then what do we want to talk about? What do we want to add? Why is it actually important? And here's the thing. People would usually explain it through data and not through emotion. So they might try and convey all the information, right? So life, family, how many kids they might have, what's their job role, where they come from. These are just data points, not really exciting. And during the session I say, hey, would you do me this kind favor? Write it. This is the first exercise when we start. They take 3 minutes, they have to write 70 words. It's about 30 seconds in English. When we finished, I asked one of the people, one of the guys, and I said, hey, would you mind reading it? And he says, yeah, sure, why not? And he looks at me and he starts talking, and I see that he's stammering, he's looking for words. I said, no, no, no, please stop. Can you read it from the paper? And he said, I remember it by heart. Please, if you remember something by heart, it means you can repeat it the same way, not just the words, the same way, the same intonation, the same pace, the cadence, and everything else to make sure that the people on the other side receive that message exactly the same way every time you do it.
