Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

Your Opinion Doesn't Matter If You're Not The Customer

20 Mar 2026 · 0 min

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0:22

In this brief anecdote, the speaker recounts a client call where the CEO of a shaving product company admits she doesn't 'get' the ads because she never uses the product herself. Despite the CEO's disconnect, the advertising campaign performed well. The story underscores the lesson that marketing opinions should be grounded in the actual customer experience rather than internal assumptions.

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