Stay in Your Lane: Why Everyone Has Opinions About Marketing

If you are doing finance, you know jack shit about certain things in marketing. True. You learn how to write. It does not make you a writer. So one of the interesting things is every time we go on these calls and it's great, everybody has an opinion, but I do suggest that first try and learn from people who've done it, then make assumptions that you can test. But the most important thing is, if you don't know, just fine. You don't know. Stop telling us what we should do because it's not what you feel. It's not what you think. It doesn't resonate with you. I once had an important client call where the CEO explained to me that she doesn't get it. She doesn't feel the ads we've created. Well, guess what? There were shaving knives for razors, for men, for beards. She wasn't using them at all. The ads, by the way, went pretty good.