Nir ZavaroThe Business Storyteller. Bestselling author, global speaker, salesman at heart, and marketer by

Stop Taking Advice From People Who Don't Know What They're Talking About

24 Mar 2026 · 1 min

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0:34

Marketing professionals keep saying nobody watches YouTube, but a creator with millions of subscribers is thriving there. YouTube is the second-largest search engine after Google and has buttons on TV remotes. Stop taking advice from people who haven't checked the data.

Chapters

But there are also things that we know for certain that work. On a client meeting yesterday, he's doing unbelievable things on YouTube, killing it, millions of subs, not a small account. But when he talks to marketing people, they will tell him, nobody watches YouTube. Second, second largest engine, search engine at the moment, still after Google, owned by the same company as you probably know. What's interesting is today, in a lot of homes, on their TV remote, there's a YouTube button.