Nir Zavaro says two posts a week won't cut it in 2026. Instead, aim for 20 pieces monthly by picking five content pillars, breaking them into sub-topics, then repurposing one video into a blog post, LinkedIn updates, shorts, and images. Lead generation is the goal; brand awareness follows naturally.
Chapters
So that means going back to your 2026 plan, you need to create a lot of content so you can get better. So you try different things. So you have the ability or the option to improve and understand what works. The moment it works, then you double down on that. Then you can talk about budgets and ad spend. We're at a point, in my opinion, at the moment where we cannot keep doing the same thing. Hoping for the same outcome. 2 posts a week doesn't cut it. And I'm seeing this now as I'm posting a bit more and a bit differently. All of a sudden things are moving along. The leads are changing. They're more concise. The people want to come. They know exactly what they want. And we're doing the same thing with— I know, almost— and we're doing the same thing with every client I handle. So understand what are your 5, maximum 5 pillars. These are the topics you want to talk about and you won't talk about other things when it comes to your business. The business page, what you as a CEO or some of the founders might talk about. Once you understand that, break them, every topic, every pillar becomes subtopics. All of a sudden you have like 20 pieces of ideas of content, things you can talk about over and over that you also enjoy talking about. Same as I enjoy talking about marketing, branding, storytelling, sales. Once you have these probably 20 pieces, topics that you can talk Start repeating them. If you record a 3-minute video, that will become your blog post. You can chop it up, then they become posts on LinkedIn, for example. Then you can do the same. So have an image, that image will go on every social platform. You cut the video into Shorts, you use them for search engine optimization as blog posts, as articles. There's so many things you can do. But we agreed that we don't know a lot of things. We agreed that we're willing to test and why not test more? Instead of testing less. Once this is understood, once you understand that lead gen is the most important thing, brand awareness will support it. Brand awareness will happen if you post 20 times a month trying to improve your craft. And in some cases, if you guys do not have a marketing team and you do not have a content writer, that is fine. The CEO knows everything. Just ask them for the pillars.
