Storytelling isn't a buzzword. It's how you persuade anyone to do anything, from hiring to fundraising to sales. The trick is framing what you want in terms of how the other person will feel.
During these sessions, what I love is I teach people that storytelling is actually just a buzzword. That's the way we all communicate. In tech world, we made it into this amazing buzzword. Oh, you're a storyteller. Oh, we can help you find the right message. We can help you convey that message. We can help you sell more. There are a lot of things. Storytelling in reality is the way we all communicate. Every time you want to do something, that's what you need, right? You need to tell a story. If you want to convince someone to hire you, or if you want to convince someone to join your team, if you want to raise money, if you want to sell something, if you want to talk your spouse into a very expensive vacation, guess what? You're selling something. Thus, you're telling them a story that helps you sell that idea. And most of the time, we tell them how they will feel during that vacation.
How to gain more clients with AI? The customer journey is your opportunity: updated AIDA model +R
