A marketer borrowed product teams' documentation habit: detailed briefs explaining each campaign's purpose, impact, and owners. Sharing them company-wide aligned teams around quarterly priorities and showed founders how marketing drove business goals.
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I just like observed how like the product team would work, right? There was a way that they brought, just like got everyone involved in what's like was in what was like happening, the product they were building, the feature they were building. And I thought that, um, there's an opportunity to like lean into, um, that approach, um, to solve some of like the problems just when I like thought about it, because at the end of the day, most times the founders will be involved in that process as well. One thing I picked from them was, for example, documentation, right? It wasn't something that I was familiar with at the time. You know, I was like young, new, and I didn't have like that management. Yeah. Um, documentation was like the first thing. Products, the product managers still look at documents. Like there's like a whole lot of documentation around like the stuff that they're going to build. Like read it, review it, um, give like their feedback on all of that, get some like input. So that was like the first thing that I took from them, which was like documentation. So like for projects, kind campaigns and things I thought would be valuable to the business. I started like to try like documenting it, documenting why it mattered, documenting who, like how it was going to like drive their business's goals as well. So like all of that documentation was stuff that I implemented and just like sharing it like company-wide so that everyone was brought into like the process and brought into like the thinking. So like, yeah, you're not on the marketing team, but you know what is happening and you know what's like prioritizing, let's say, this quarter. water and different things are prioritizing.