Early-stage product marketers should talk to customers, advice learned from mentors Alicia and James. Watch April Dunford and Emily Kramer, who created the MKC1 framework. Follow the Product Marketing Insider newsletter for ongoing learning.
What's the best marketing advice you've ever gotten and who gave it to you? Best marketing advice? Talk to your customers. I got it from 2 people, Alicia and James.
Okay. A marketer, dead or alive, you'd want to spend a day shadowing?
I'm a huge fan of women, so there's 2 people that come to mind for this one. So April Dunford, she's positioning expert, and I was reading her book, Obviously Awesome. And then another one is Emily Kramer. She has a— yeah, MKC1. Yes, exactly.
Okay, then the last one, one book, one podcast every person— like, you think every PMM should, should read at least once in their life? What is it? A book, a podcast, or person?
This one is a tough one, but I would say, um, I think Product Marketing Insider is a general one to pay attention to. But like, if you're as a PMM, I think there are a lot of conversations that happen on Product Marketing Insider. So I think that's the one that I would like recommend. Yeah.
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