Analytics teams should stop reporting email opens and clicks, and start measuring what actually matters to the business. Without showing concrete impact on revenue or strategy, analytics looks like a cost center instead of a value driver, and you become expendable in a layoff.
So pretty much I would say the skill is moving from reporting, like giving activity-based reports to results-based reports, or I'll even go a step further and say business results-based reports, because you say results is like higher email open rates or click rates or something, and that the business doesn't care about that per se. Mm-hmm. So, um, and I would say what it unlocks is that you, you move from becoming a cost center. or something the business has to spend money on. Yeah. To a, like, a strategic asset for your business. Value center. Yes, or a value center. Thank you for your business. That's pretty much what it looks like, what you're doing. If you're not reporting it, they're thinking of you like, this is just this person I have to pay their salary every month and we don't even really know what they are doing. Like, when it's time to lay off people, you can be one of the people they lay off because they're like, you know, we're not really sure You know, what the impact of what this person is doing is.
Tips to Get a Marketing Raise/Marketing Promotion: Every Marketer Should Add This in their Reports
