Onyi NProduct Marketing Manager, Quely · Product Marketing Manager at Quely

How to Work with Sales as a B2B Marketer

9 Jul 2026 · 1 min

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1:11

In this instructional segment, the speaker advises B2B marketers on how to work closely with a head of sales to ensure the leads they generate are high‑quality and aligned with the Ideal Customer Profile (ICP). The core steps include: asking the sales leader for transcripts of a handful of recent closed‑deal calls; using those transcripts as source material to create social media content that mirrors the language and objections that led to successful sales; publishing the content and tracking metrics such as impressions, engagement, and the number of viewers who subsequently book sales calls; and reporting these results back to the sales leader, thereby demonstrating the marketer’s impact and making the sales leader look good. The overall message emphasizes a collaborative, data‑driven approach that positions the marketer as a partner who makes the sales leader’s job easier.

Chapters

A head of sales is probably going to ask you how you're going to make sure that we're not just getting anyhow leads and we're getting leads that are actually quality leads or leads that are actually qualified or leads that are actually our ICP. And then you can now start to say things like explaining your process, like, oh yes, I've looked at, you know, I've looked at, you can, you can even ask your head of sales for things like, oh, please, can you give me transcripts of our last how many sales calls? Or, you know, if you can think of like 5 sales calls that closed on these spots. Joy, do you mind sharing the transcript with me? Uh, I want to use it to create social media content that can give us more leads like this person that closed on these spots. That person will be like— that person will love you when they hear things like that because they're like, oh, this person is actually trying to make my job easier. Easier. They're just asking me for information. And then when you're reporting your metrics, you can say head of sales helped me with 5 transcripts that closed on the spot. I used it to create this content. We got these impressions, this engagement. And by the time I tracked, I found out that 5 people that viewed this post booked sales calls or something. You've made that person look good.