Onyi NProduct Marketing Manager, Quely · Product Marketing Manager at Quely

Tips to Get a Marketing Raise/Marketing Promotion: Every Marketer Should Add This in their Reports

6 Jul 2026 · 1 min

Watch on YouTube

1:19

In this concise advisory segment, the speaker explains a practical method for marketers to demonstrate their value by translating their activities into pipeline revenue. By estimating an average deal size (e.g., $5,000) and typical customer tenure (e.g., 12 months), marketers can calculate the revenue each new customer represents ($60,000). Multiplying that by the number of new customers acquired each month (e.g., 5) yields a monthly pipeline figure ($300,000). The speaker argues that founders care about pipeline impact rather than vanity metrics like follower counts, and therefore marketers should consistently present pipeline numbers alongside other metrics. The advice also encourages using AI tools such as Claude or ChatGPT to automate the calculation of pipeline contributions from various content channels (blog posts, Instagram, LinkedIn, etc.). The overall goal is to equip marketers with a quantifiable narrative that can support salary raises or promotions.

Chapters

let's say our average deal value is like $5,000, right? Or let's say $5,000 times 12. Let's say the person is a customer for a year, $60,000. And I bring in like 5 of those people every month. You can say I'm bringing in like $300,000 in pipeline. Yeah. By the time you think about like how much my salary is versus that $300K I'm bringing in pipeline, it's like, this girl is really valuable to us because look at all the stuff she's doing just from posting on LinkedIn. And those are the kind of things that my founder wants to hear. My founder doesn't want to hear we got 100 more LinkedIn followers this month. He's not going to celebrate that with you. He's gonna— he's going to celebrate the fact that all the work you are doing led up to— like, you can actually still present those metrics, but yeah, that pipeline metric should be there regardless. I feel like practically every marketer should try as much as possible to calculate how much pipeline— I'll say pipeline. Pipeline is more of like a B2B thing. Yes. But calculate how much pipeline you are bringing in directly from like the activities you are doing. If you are creating blog posts, Even if you're posting Instagram content, all of those things, try as much as like use AI, talk to Claude or ChatGPT or whatever, and ask like, this is what I do, this is what my company does, how can I calculate pipeline from there?