Onyi NProduct Marketing Manager, Quely · Product Marketing Manager at Quely

Start with Template. But the Goal is Move to System Resources.

10 Oct 2025 · 1 min

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In this brief talk, the speaker argues that relying solely on templates is insufficient for marketing tasks such as SEO, Google Ads, Facebook campaigns, and product launches because each project contains unique nuances. He proposes a higher‑level, systems‑thinking approach: first understand how a system works by identifying its inputs, outputs, and the tools that connect them. With that model, one can decide whether to modify the inputs, adjust the tools, or both to achieve the desired outcome, rather than trying to force a one‑size‑fits‑all template.

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You cannot template everything in life or in marketing or whatever. You can try. Yeah. You can template everything. This is what happened in when I was doing SEO or when I was working with like Google Ads or Facebook or this product launch or whatever, but there will always be differences and nuances, right. That apply to all of these projects and tasks. There's a higher layer to the templates thing. So the way I actually look at it and model it is that You need to understand systems first, right? Mm-hmm. You need to know how things work. What is the input of this system? What is the output? So if you want to get a particular outcome, what do you need to do? Do you need to add more to the input? Do you need to change the tools that connect to give you the output?