Surveys and paid beta testers give biased feedback because incentives push people to say what you want to hear. Instead, tap your existing community of loyal users, who give honest opinions, spot blind spots, and become your best advocates without the cost.
Um, so we see a lot of people that do beta testing. They can just, you know, send the form to their customers and then they can tell people, oh, we're building XYZ or this, we're adding a new feature to the products and we'd like you to test it out, right? But the best way most times— and sometimes they tell you that they are offering an incentive, and sometimes people just feel those things so that they can get the incentives and then they can move forward— but the best kind of honest and sincere and unfiltered feedback about a product can be gotten through your community. These are people that are loyal to you. These are people that like what you've built. These are people that are expectant for where the product or the business is heading first. So they can give you unfiltered products, right? People spend money sometimes also running a lot of tests, going to meet users, traveling from here to here, and all of that. A community can help a business cut down that cost, right? So I'm not saying that it's not going to involve in-depth work, but it's going to involve a certain level of sincerity that you might not get from users who are outside of your community. These are people that use it. They can tell you the blind spots that you've not gotten. They can tell you features that you never even thought of that will be very good use cases for that product. So People can use community, um, as a form of like product acquisition.
Tips to Get a Marketing Raise/Marketing Promotion: Every Marketer Should Add This in their Reports
