Speakers argue that B2B webinars can be reframed and packaged as episodic shows: calling installments 'episodes' helps viewers treat them as part of an ongoing series and drives consumption. They advocate shifting content creation from company-centric education toward audience-centric, entertainment-first formats (broadly defined to include inspiring or thought-provoking documentary-style content) to increase engagement and compete with mainstream streaming expectations.
Chapters
It's funny though, because there's so many webinars these days that some of our favorite brands are, you know, making the decision to package it a little bit differently. A webinar and an episode are pretty much. They're very, very similar. The only difference is one is called a webinar and one is called an episode. And so if people make, make a decision, a creative decision, that, hey, we're not going to refer to these as just on demand webinars, we're actually going to refer to these as. We're going to refer to this as a show. And here's episode seven, episode eight. You know what I mean? It just makes it easier for people to consume that show because. Or consume each episode because, you know, they realize that it's part of an ongoing series and it just makes it so much easier for them to consume that content. Maybe they see something in the middle and then they decide, okay, let me actually go back to the very start of that series and watch it in order to. But it's also so much more than that, Ricardo. I mean, in terms of actually creating something that at the heart of it is very much audience focused, as opposed to like company focused. So it's not always about us, but rather it's about the audience. And a lot of us who come from like a content background, inbound background, we get that. But to push it a step further, it's almost about also creating that content in a way that is focused on entertainment first, which might potentially shock a lot of people, that even though we naturally want to educate people and add value to them, one of the best ways to add value to people is actually to entertain them as well. And it doesn't mean that it has to be a comedy show or like a humorous thing. Entertainment could also be inspiring someone, motivating someone, you know, creating content that's thought provoking, that gets them to think about something in a different way. Think of a documentary, for example. I would regard a documentary as something that's entertaining. And if you can build that entertainment value, you're now slowly joining the ranks with all of the Netflixes, the Hulu's, the Disney pluses of the world. As such.
