Ricardo MolinaCo-Founder of BrightBull > A HubSpot agency for Events and Media Publishing

B2B Communities need to serve a greater purpose-B2B Community stories

Name: B2B Communities need to serve a greater purpose-B2B Community stories
Uploaded: 2022-07-21T17:38:15+00:00
Duration: 29 s
Channel: Ricardo Molina
Description: This is a short transcript excerpt from a YouTube video about B2B communities explaining that their role goes beyond organizing events: they exist to…

21 Jul 2022 · 0 min

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0:29

This is a short transcript excerpt from a YouTube video about B2B communities explaining that their role goes beyond organizing events: they exist to connect and inform industry professionals and help them advance in their careers. The speaker emphasizes that the community’s core purpose (‘the why’) is serving members’ professional development rather than merely producing events.

They're looking to us as a resource. We're really helping them to be better in their careers, in their jobs. And really, that's our why, like, that's what we serve, you know, that's the purpose that we serve. So I think that was the conversation. I think a lot of us eventual preneurs, as you like to say, had to realize is that, you know, we're not just. You either are an event company or you serve something. You serve a greater purpose, which is for us is to really connect and inform people, industries that we serve. You know, it's not just through events.