Panel discussion (YouTube) about engaging audiences in virtual B2B events. Speakers recommend using digital tools (polls), running smaller curated meetings (digital roundtables/panels) for senior attendees, training hosts to moderate online formats, personalizing content through pre-event research, and making content easy to use after the event so attendees can act on it.
Chapters
Engagement during the event. Use all of the tools that you that we do have at our disposal. You know, using polls, getting them engaged.
Making them feel part of it.
We're seeing some organizations have great success in much smaller meetings and running them as theory did. So if you've got very, very senior people who really want to be engaged, make sure that those are really well run. You know, in the real, in the physical world, we might call them roundtables or dinners. There are different ways you need to be skilled at curating digital discussions, digital.
Panel discussions, much like yourself, Ricardo, but also digital roundtables.
And so, you know, train your teams to be able to really properly host.
A digital roundtable or a digital panel discussion. Don't just expect because they can do it in the physical world, they'll be.
Able to do it online.
I've just been thinking about that question. I think it's a really good one.
I've been to a lot of webinars recently, as many of you guys have, and some you do just switch off out, and others you don't.
I think there's stuff before, during and.
After you can do.
I do think that the host themselves needs to be engaging and content is like the old communication. 7% is content, 28% is tone, and.
65% is body language.
It's kind of the same thing here. There needs to be that engagement from.
That person, but I think also personalizing it to the audience, using research before polls before, like you did, Ricardo, and.
Then allowing the host to personalize it so people can actually hear why it's.
Useful for them, but also always having to think of what's the end in mind, what do you want the audience to do? Because ultimately they are going to be.
Paying attention if they think they can.
Do something with it afterwards.
So.
So making it easy for them to use this content afterwards and kind of giving them approaches they can go away and put into place again, seems to work pretty well based on what we do.
I think it's not about. You can't just expect to recreate the kind of interaction that in an event. We need to use the digital tools that we have available. And I think you could create even more valuable experiences for people. But it shouldn't just be trying to recreate it. You need to come at it from the digital angle, from what you can do with the platforms and how you can create really amazing experiences, experiences for people online.
