Different types of B2B shows or episodes you can create?

And again, it depends on how. How creative you want to be with this. Right? So we refer to this part as the different show types. So you could actually think of, you can actually, you know, we can actually challenge ourselves with the types of webinars that we're creating. So first of all, starting to call them episodes as opposed to webinars. Right? That's step one. But also looking at all the other types of shows that you could create. So it could be some, you know, you could refer to it as like a video podcast show, or it could be a panel discussion where you have multiple people, you know, having that. That you're having that conversation with. These. These two are the most common, but it could get a lot more wild and wonderful from there. Number one, you could create reaction video series where you're reacting to some current events or current topics that are happening in your specific B2B industry. You know, people will be interested to see, let's say, I don't know what Michael Jordan has to say about some recent news in basketball because of their stature in the place, Right. Beyond that, you can also decide to create something like a documentary series or a docu series where you start off, people may say, how is this different from a podcast? Well, the way a documentary starts in this context is you start the entire series by asking one golden question and then use maybe a question that's very important to your industry or a question that's very important to your specific company, perhaps. But ideally something that the audience can relate to and to really set off on an adventure across different episodes where every episode you might be meeting with customers, internal team members, prospects, thought leaders, trying to find answers to this question. And at the very end, you come to some sort of a conclusion. This very end, by the way, could only be, let's say, 10 episodes, and then you do a season two or something like that. But again, like, to get to use a Netflix example, this question could be like, okay, what is the cause of true happiness? For example? This could be like this big golden question. And then they go on all of these adventures, have all these conversations, and at the end they come up with an interesting conclusion. One of my favorite examples on that from a B2B perspective comes from Wistia. So Wistia, who's a video hosting platform, so they deal with video and stuff like that. So naturally they made a docu series called 110100, where they. They took one of the questions that people ask them a lot, which is, hey, does it depend, like, the budget I have to create video. Does that have an impact on the quality of the video in the end, in terms of how much, how successful it will be? So they came up with a video idea and they shot it for 1,000, for 10,000 and 400,000. The same video idea, they shot it for three different budgets, and they came up with some very interesting conclusions in the end. And they're a video hosting company, video hosting software. So you see the connection there. So there's a lot of different ways that you can make a webinar series a lot more exciting. It's all about how creative you're willing to go. But the easiest thing you could do is to start calling it a show and start calling them episodes.

Yeah, yeah. And I just wanted to, I wanted to share with the audience the framework that we use for everything we produce, especially on video. But before, I just wanted to add also onto those specific ideas on series that we've seen at work. So again, number one, outside the ones that you've highlighted will be the lessons learned. So if you look at it from the point of view, from a conference or an event point of view or community, you will have big people, big thinkers, thought leaders that are sharing views, are sharing thoughts, and some of them are extremely useful. So, and especially right now, you know, after, after with what we've been through, it's very important to see what people think from, from, from what's happening and what can be learned from what are the lessons learned. So when you create a series where you can bring either one per episode or two per episode of these thought leaders to share what are the lessons learned about your industry? There's a way in which you can kind of frame case studies about lessons learned, you know, what you've done and what, and how you're moving forward. There's also about those lessons learned is what is, what is the, what is the future of the industry? There's the element of predictions where people would say, okay, to a thought leader, what is your prediction is going to happen within the next two years? It's very common right now for us working in the events and industries. Like everyone's saying, okay, what is your prediction? What do you think? How do you think 2021 is going to look like? What you think actually is going to be 2030? And then that kind of opens up a lot of conversations. You can have series about all that sort of stuff you can have serious about. So if you've got working on a particular topic or in a particular industry, if you look at a conference program. You have technology, you have regulations, you have a variety of different themes among the topics that you're covering, either on an event or on a series of events. So then you can serialize that and then focus on and honing in on various of those different aspects. And personally, I think predictions, top leaders and everything, everyone always wants to have or hear a top individual, top professional in the industry about it.