Ricardo MolinaCo-Founder of BrightBull > A HubSpot agency for Events and Media Publishing

Events post pandemic: Finding a real opportunity to add value to your B2B audience.

Name: Events post pandemic: Finding a real opportunity to add value to your B2B audience.
Uploaded: 2022-08-03T17:59:56+00:00
Duration: 1 min 3 s
Channel: Ricardo Molina
Description: A short YouTube monologue (uploaded Aug 3, 2022, by Ricardo Molina) reflecting on how an events company has shifted into a…

3 Aug 2022 · 1 min

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1:03

A short YouTube monologue (uploaded Aug 3, 2022, by Ricardo Molina) reflecting on how an events company has shifted into a publishing/media/marketing-services mindset after the pandemic. The speaker says the organisation is no longer a pure events business, has launched two new channels that year, and describes early-pandemic stress followed by a six-to-nine month period where opportunities felt exciting.

Chapters

Yeah, we're not an events business anymore. I would say we're a kind of publishing business or we're a media business. And yeah, we're in the. We're in the business of serving our community. Are we maybe in a marketing services business? But yeah, certainly we're not a kind of pure play events business anymore, and we won't be again. It's been. It's been really freeing, actually, to think there isn't just this one channel for us. There are all these other channels and, you know, we've launched two of them this year. And it makes you just think, well, actually, those won't be the only two. There are lots of other ways that we can give value to our audience and we can run this business. It feels exciting. I would say the first kind of three months of the pandemic were very, very stressful. As a business owner, I'm not kind of talking about the wider tragedy that's unfolded, but within the business over the last kind of six to nine months, it started to feel very exciting because it just. It does feel like a real opportunity.