This is a short transcript excerpt from a YouTube video by Ricardo Molina (uploaded Aug 4, 2022) arguing that every person involved in a B2B community—speakers, attendees, staff, vendors—should be treated like a VIP to foster inclusion and high-quality attendee experiences (e.g., quiet rooms, supportive logistics). The speaker credits the community's growth primarily to word-of-mouth—attendees and speakers recommending the event—rather than paid marketing.
Chapters
The community is. It's a kind of whole synergy of different groups of people. It's the audience, it's the speakers, it's our team, it's the people who get involved in serving the food and making sure that the video production works. And so I suppose I have always believed that everybody who's involved should feel like a vip. And it shouldn't just be about the sponsors feeling or the keynotes feeling like they're very important. I feel like everybody should feel that way. So I suppose we treat the speakers in a certain way, but we also treat the attendees like that. So we think a lot about inclusion for the attendees and what the experience of attending a kind of 1800 person might feel like for them. So think about quiet rooms and how you can kind of how you can get the most out of a conference experience and the sort of environment you need to be in to learn. And, yeah, I mean, I guess speakers speak very positively about us. A lot of the growth that we've had. In fact, you know what, all of the growth that we've had over the years has been word of mouth. So we have traditionally not done a huge amount of marketing, done barely any paid marketing ever. And we have grown kind of organically by people sharing word of mouth that they've had a good experience and they liked it. And so for some people, that's the speakers saying, hey, next time they're doing a call for proposals, you should definitely submit. They treat you really well. Or it will be people saying, I attended it, had a really great feeling, and the content was really solid. I got a lot out of it. And that's how our community has grown over the years.
