A short transcript excerpt from a conversation (YouTube video by Ricardo Molina) discussing how to identify influencers and media partners and how to approach them to support a cause. The speakers ask who the influencers and media partners are and how to find and ask them to help.
Who are these influences? Who are these media partners? Or we cut the old school way.
How do you go.
About finding these guys and how do you go about asking them to help with the cause?
Yeah, really interesting question. So, I mean, you can take it as very kind of most simplistic level, which is looking at artificial intelligence. Who are the. Who are the pioneers and the change makers and the people that are going to make other people want to follow them? In its simplest form, you know, that could be the top professors or whoever it is. But I like to. I kind of think of it in much more granular detail in that. And for me, it. It was more about people that were going to seduce audiences, that were going to create a following based on their beliefs, be that radical, be. It is, you know, something that was going to make people stand up and listen very quickly. So the first thing that I did is I identify within the ecosystem who were the protagonists and who were the people that actually bashed heads against each other, and then why were they bashing heads? And what was the real connective issue between that and how do we create that friction, but in a positive way? So it's actioning change.
