This YouTube clip (Ricardo Molina, May 29, 2020) discusses challenges monitoring LinkedIn Group engagement after LinkedIn removed group analytics and API access. The speaker explains the resulting manual process: using a flexible one-month rolling content calendar, recording post-level metrics (comments, likes) and reviewing performance at month-end to identify what worked and what didn't.
Chapters
Yes, you are. Yes, you are. Look, it's manual. Unfortunately, it's manual. And again, talking about LinkedIn group functionality being ripped away, I mean, five years ago, when everyone goes, LinkedIn groups were great, now they're not. LinkedIn started taking away functionality from groups and there was amazing LinkedIn statistics. You could go into a group before you joined it and go, oh, look at the engagement. This many comments, this many posts, these are the members. They took that away. LinkedIn had an API where you get really good statistics from who's engaging, who's not. They took that away. So to look at statistics, what we do is we've got a content calendar and it's normally a kind of one month rolling content calendar. That's flexible, we can change it. But what we're doing at the end of the month or whenever it is, you look back and go, hey, this post worked. This one didn't. We bombed on that. No one cares about this. Let's focus on what was working. So you're recording things like how many comments you got, how many likes and stuff you got on a particular post. But it's all manual and that's all kind of down under the iceberg, you know, under the reporting component. Yeah. And I've got.